Films, characters and ads, directed with AI.
Creative director with almost 20 years in advertising. I write, direct and edit every piece myself.
Hover a frame to bring it to life
Almost 20 years building brands taught me what makes an idea work. AI speeds up production. The concept, the taste and the final call stay human.
Selected work
Personal films and experiments. AI generates the frames; I write the story, direct every shot and cut it.
The Delivery Boy
A late-night delivery to the strangest house on the hill. Felt-textured characters in a wide cinema frame, with the whole story told in under a minute.
Surf Raccoon
A raccoon's morning before the first wave, shown next to the workflow that built each shot.
One Soul. Infinite Forms.
One character in clay, marble, manga, pixel art and 3D. Keeping him recognisable in every style is a direction job, and that is what the piece is about.
The Silent Father
Saint Joseph as a carpenter and a father. A small wooden horse carries a story about love that needs no words.
Manifesto
A manifesto for an automotive accessories maker. From a kid's workbench to the paint booth, a film about the care that goes into each part.
One Can, Many Worlds
Spec spot for an energy drink. The same can in the hands of a monster, a cyborg, a knight and an athlete, with the product intact in every world.
Illustrated Reel
A reel for a psychologist's profile. Her voice, her brand colours, and ideas sketched on screen in time with what she says.
Building The Delivery Boy
How the delivery boy was designed: anatomy, wool texture, turnarounds and the tests that didn't make the cut, narrated as I work.
What I can make for you
AI films and ads
Launch films, manifestos and ads, from the script to the final cut.
Animated reels
Illustrated or 3D reels in your brand's look, ready to post.
Characters and mascots
Characters that stay consistent across scenes, formats and campaigns.
Creative direction for teams
I help agencies and in-house teams build AI into their creative process, with people still in charge of the ideas.
Every project gets its own quote. Tell me what you need and I'll reply with scope and timing.
Request a quoteHow a project runs
Brief
You tell me the goal, the audience and where the video will live.
Script and storyboard
I write the idea and draw the key frames. You approve them before any animation starts.
Production
Images, motion, voice and music, generated with AI and directed shot by shot.
Edit and delivery
Final cut, sound mix and every format you need.
Brands I've worked with
Almost 20 years of agency work in automotive, real estate, food, retail and education.
I'm Jota. For almost 20 years I've worked as a creative director, building brands for clients across Brazil, including years as a partner in an agency.
Today AI-assisted creation is the base of how my team works. It makes production faster. The concept, the taste and the final call stay human.
I live by the sea in Itapoá, in southern Brazil, and work remotely with teams anywhere.
Have a project or a role in mind?
The fastest way to reach me is WhatsApp. Send a message with what you need and I'll get back to you.
+55 47 99791-3906Instagram @jotatonig